The passengers were presented with membership certificates from the "Rare and Secret Order of the Double Sunrise. After the war, the Liberators were the first to carry the Kangaroo silhouette, followed by DC-3s, and 4s flying mainly internal routes.
Qantas maintained its military charter flight capacity to Japan in the Korean War to create a revenue stream. The peak of the radial engine era was the beautiful Lockheed Constellation, which also opened the Kangaroo Line between London and Sydney.
The history of Qantas tells us that even in the most desperate of times, during World War II, the company worked doggedly to build a brand and maintain maximum service levels. After the Japanese bombed Qantas' infrastructure system, the company could have closed its doors, but instead, it carried on and maintained some civilian lines. These aircraft featured the company's logo, the iconic kangaroo, and helped build the company's image as a reliable, professional, and safe organization.
Today, there is almost no market where you will not encounter some type of competition. There are national and global, smaller and more agile, and larger, corporate-like players targeting the same audience as your company. You need to stand out somehow, and the best way to do that is to build a brand with characteristics that your audience can identify with. Throughout the history of aviation, the Jet Age was defined by the advent of aircraft powered by turbine engines and the resulting changes in society.
Due to the jets' ability to fly longer and faster than older piston-powered propliners. Leaving Australia and flying across the Pacific and Indian Oceans, aircraft were able to travel non-stop to their destinations, making it possible to travel to long-distance destinations within a single day.
In addition to carrying more passengers than piston-engined airliners, large jetliners also lower airfares, so people from a broader socioeconomic range could travel across borders. Qantas was among the pioneers in operating a lower-cost Tourist Class on various routes to bring the experience of flying to new audiences. In addition to the advantages of the jet stream, the turbine-powered engines provided a smoother ride and better fuel economy compared to their predecessors.
Among the exceptions to the jet-powered dominance of large airliners was the contra-rotating propeller turboprop design that powered the Tu first flight Although this airliner was able to match or even exceed the speed, range, and capacity of contemporary jets, its use in large aircraft was restricted to the military after Qantas is recognized internationally for its engineering quality and safety record.
First to offer a business class in , and the first to introduce the slide raft in , which has been a standard feature on all large commercial planes ever since. With the Boeing in and later the in , the jet age halved flight times. During the s, Qantas entered the jet age when it began flying Boeing s from London.
The result was a marked improvement in journey times and an expansion of its global network. Two days after its inaugural flight from Sydney to San Francisco, the first flight departed London on 31 July By flying from London to Sydney via San Francisco, passengers can save over 25 hours on their journey. In , Boeing introduced a special version of the known as the "V Jet".
Equipped with significantly powerful engines, the V jet continued to enhance the experience of the London to Sydney line.
During this time, Qantas ordered airplanes from Boeing to serve on other routes, such as:. In Qantas' case, flight hostesses, in particular, became one of the airline's most visible, glamorous marketing symbols. The wife of Qantas' founder, Hudson Fysh, was entrusted with the task of hiring the airline's first intake of hostesses.
Patricia Burke was among nine "girls" selected by Mrs Fysh and her team from a field of 1, applicants from all over Australia. They performed clerical duties on board and assisted stewards in serving meals to passengers.
The captain personally directed them. As Patricia recalled in an interview with the Sydney Morning Herald : "We were trained very well in safety and loading procedures, shown how to serve passengers properly and we were taken on a familiarisation flight to Singapore in a seaplane. We didn't have to push heavy trolleys of food and drink up the aisles: that was left to the stewards but we did assist them to serve it. I was paid ten pounds a week but the stewards got more and tips as well.
Hostesses were never tipped. It was not ladylike. While the Flight Stewards Association of Australia represented the majority male workforce, as of , the Aviation Hostesses Association was formed to represent local and international flight hostesses.
With almost only female members and strong collective bargaining, the AHA was unique at that time. The Airline Hostesses Association also played a significant role in supporting the Qantas Flight Hostesses' strike for career advancement and equal pay. After decades of competition, the two representative organizations joined forces in and became one under the name Flight Attendants Association of Australia.
Throughout its more than year history, Qantas has been at the forefront of innovation. Of course, one of the main drivers has been the long distance to other countries, which has led the company to look for cheaper solutions. Thanks to its partnership with Boeing, Qantas was one of the first airlines to offer non-stop flights and also invested heavily in research and development to improve safety.
Although being far from the most popular destinations seems to be a significant disadvantage compared to traditional European and American airlines, Qantas turned this into a growth engine. Alliances between airlines are now an integral part of travel. For the airlines, there are benefits in terms of cost savings and operational efficiencies; for passengers, there are facilitations in routing and connections; and, of course, there are loyalty benefits for all airlines.
It hasn't always been like this. In the early s, there were also several African airlines offering services in an alliance. However, it was not until the late s that a truly global alliance began to emerge. With Iberia Airlines and Finnair joining in the same year, the alliance became operational in February Oneworld targets the premium travel market and allows passengers to enjoy a wider route network than would be possible on their own. Airlines work together to keep costs down and achieve operational synergies.
In , the alliance carried million passengers annually to destinations in countries. As part of the alliance's launch, all industry personnel were involved in extensive communication and training programs. In addition, the slogan "Oneworld revolves around you" was used for a major advertising campaign. Today, under the OneWorld alliance logo, 14 world-class airlines offer seamless service and connections to more than 1, destinations in nearly countries and territories.
Member airlines work together to ensure the perfect flying experience - from check-in to boarding. OneWorld also plans to open its own branded airport lounges at major hub airports. Recently, the alliance introduced a new form of membership. Thanks to OneWorld Connect, regional airlines can take advantage of the alliance's benefits. Fiji Airways is the first airline to join this program. In addition to consumer services, OneWorld Alliance provides services for corporate clients.
All OneWorld airlines share the same expiration dates. Qantas was first given access to the national domestic market as a result of the Government of Australia's sale of Australian Airlines. As part of the purchase, the company added the Boeing and Airbus A to its fleet, although the latter airplane type was eventually retired.
During that time, Qantas highlighted that it started to see benefits from its alliance with British Airways, such as joint marketing and purchasing.
Qantas decided to proceed with the rest of its float in The remaining shares were sold in two phases in —96 and — The stock float attracted significant interest from investors outside Australia, who bought 20 percent, while British Airways purchased 25 percent.
However, the tense situation changed when British Airways sold its Of course, Qantas did not enter into an alliance with its closest competitors but saw the opportunity to join forces with similar airlines covering long distances.
The ultimate goal was to create a network that would reach all parts of the world and generate contacts with members through consumer and corporate agreements.
Under a single brand umbrella, member companies provide services that they could not provide without each other, resulting in an increase in revenue. The most vital asset of any airline is its fleet. Qantas has been a pioneer in implementing new technologies and integrating the newest airplane types into its fleet for more than years.
Let's take a look at Qantas' current aircraft! In contrast to , when the company had 28 airplanes mainly Boeing s , Qantas and its subsidiaries operated aircraft as of November Qantas subsidiaries operate the majority: Jetstar Airways aircraft made up 71 of the fleet, 90 were operated by various QantasLink airlines, and six by Express Freighters Australia.
Over the years, Qantas has always favored Boeing aircraft over products from other suppliers, but the other major civil aircraft manufacturer, Airbus, is also represented in the fleet. The Airbus A is a twin-engine, single-aisle, narrow-body, medium-range passenger aircraft developed by Airbus in the late s, primarily to compete with the Boeing and its various successors, the McDonnell Douglas DC Digital electronic steering was used for the first time on a passenger aircraft.
To date, over 4, aircraft have been delivered, making it the second-largest passenger aircraft ever built. The Airbus A is a wide-body, high-capacity passenger aircraft for medium- and long-haul flights made by the European airline Airbus, competing mainly with the Boeing It was developed in the s in parallel with the Airbus A, which is why the two aircraft share many systems: They have the same wings two engines on the A and four on the A , the same fuselage structure, and the same avionics.
The main motivation for the development was the airlines' desire to use a twin-engine aircraft for certain long-haul routes, which was not much smaller than the three- and four-engine aircraft used until then. Twin-engine aircraft did not exist for ocean-going flights. It was not until the s that engines were developed that were reliable enough to meet the safety requirements on transcontinental routes. The Airbus A is a twin-engine, four-engine wide-body passenger aircraft manufactured by the European company Airbus.
The A is currently the largest passenger aircraft in the world. It first took off from Toulouse, France on April 27, , and made its first scheduled flight on October 25, , between Singapore and Sydney on behalf of Singapore Airlines.
Its size quickly earned it the nickname "Superjumbo". The Boeing is a narrow-body twin-engine aircraft developed by McDonnell Douglas under the designation MD as a successor to the third-generation DC The first Boeing entered service in , and production of the series was completed in The aircraft has a maximum capacity of passengers, a range of 3, km, and is powered by two Rolls-Royce gas turbine engines.
The Boeing is the world's most popular medium-range narrow-body aircraft. By December , it had more than 7, orders 6, were delivered in April By November , it was the most ordered and most produced commercial airliner ever, with 15, orders and 10, deliveries. Boeing announced the B on February 19, , a twin-engine jet-powered turboprop aircraft for short-haul routes to complete the family of passenger aircraft. The , which Qantas also used, could carry passengers in a typical two-class configuration and in a single-class configuration.
The Boeing Dreamliner development designation 7E7 or Y2 is Boeing Commercial Airplanes' latest twin-engine, long-range, mid-size, wide-body aircraft designed and manufactured in the United States. Its various versions can accommodate to passengers in three classes. It is the first passenger aircraft to have a large portion of its fuselage made of composite materials.
The main focus in the development of the was to reduce the weight of the aircraft. In the 's onboard systems, the most striking feature is the new efficient electronic architecture, which replaces the previous compressed air and hydraulic components with electric compressors and pumps and eliminates pneumatics and hydraulics in some subsystems e. Another new feature of the is the electronic wing heating system, which heats the wing surface electrothermally, replacing the previous hot air heating system.
Qantas made a bold play by opening up the first non-stop flights between Australia and Europe with their Perth to London service. Since it began, it has been a major success for the Aussie carrier. After six months of service, the new route was reported to be highly successful. Now that an entire year has passed, the numbers have been issued and they paint a very rosy picture.
This means the flights are going out full in both directions virtually all the time. Airlines would generally kill for those kind of numbers and Qantas had that out of the gate. The argument that passengers would not like an ultra long-haul flight is blown out of the water. Clearly people expect a long journey between the two continents and stopping along the way adds hassle that people would rather avoid.
This is underscored by the fact Perth to London has the highest customer satisfaction scores at the airline.
Unsurprisingly, most passengers book their flights from Australia and the United Kingdom, with a decent amount also connecting from other European countries.
It is the fastest way Down Under from Europe. Qantas is banking on the unique selling point carrying it into the future. These flights are slated to begin in It is unusual for an airline to give such specific detail on a single route, but this one is worth crowing about. The success of the Perth to London service bodes well for the future. With the Australian east coast cities covering the majority of the population — and with the cities being more than twice the size of Perth — the bet that Project Sunrise will be a success looks like a good one.
It proves that marketing theory on the importance of a USP is correct. Have you flown this flight? Thank you for reading and if you have any comments or questions, please leave them below. To never miss a post, follow me on Facebook , Twitter and Instagram.
All my flight and lounge reviews are indexed here so check them out! Trent is a European based author covering airlines in the oneworld alliance, plus those flying in the Irish, British and Australian markets. He also produces comprehensive and unbiased flight reviews. For variety, Trent intersperses all of this with pieces on aviation history, commentary on current industry happenings and travel tips for frequent and infrequent flyers.
This site uses Akismet to reduce spam. Learn how your comment data is processed. The length of the flight would be very tough in coach if the seats are not slimline.
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