What was the first coupon ever

By , half of all American households were clipping coupons and in 10 years that number grew to three-quarters of the poplulation. Industries other than packaged goods began to adopt this popular marketing device in a variety of ways.

Sunday newspapers printed inserts with coupons promoting everything from fast food to bank checks. The innovation of direct mail co-ops provided local businesses with an inexpensive way of distributing coupons.

Grocery stores began printing coupons on the back of receipts, based on a consumer's purchases. Electronic shelf coupons also appeared to encourage point-of sale purchases. New technologies in the s led to the first Internet-delivered, printable coupons. Those figures dropped a bit at the turn of the century as the country went through a period of prosperity, but blossomed once again as the recession took a bite out of grocery budgets.

With the introduction in of scannable mobile phone coupons, merchants could reduce overheads while cutting out the middle man. With the Coca-Cola voucher, recipients could redeem one free glass of Coke at any dispensary.

Coke, which was introduced a year earlier, benefitted from this marketing strategy, as it encouraged both consumer and vendor adoption. By , Coca-Cola was being served in every state. Coke had solidified its brand as a household name. Now nearly every brand and retailer uses discounts or other promotions to grow their businesses too.

Companies that understand the psychology behind special offers create a favorable brand image, deliver happiness to new and returning customers, and boost long-term profitability and sales. In a study led by Dr. Paul J. Consequently, they felt more relaxed and less stressed. Source: Really Good Emails. Though shoppers now practically demand deals, they still find delight and joy in receiving an exclusive offer.

Often, a cause for celebration is an unexpected coupon from a favored brand that rarely doles out discounts. Worldwide, 31 billion digital coupons are expected to be redeemed by according to Statista.

What Do Coupons Do? Types of Coupons. How to Use Coupons? Please enter your comment! Please enter your name here. His plan worked. With the help of coupons, Coca-Cola became a household name. In its first year, Pemberton sold just nine glasses of Coca-Cola a day. Now, Coca-Cola sells more than 1. City, according to the Coupons. Residents are seven times more likely to print coupons or save them to a store loyalty card than the average American city dweller.

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