Similar titles to Marketing Executives are marketing coordinators and marketing assistants. These titles are often used interchangeably. These roles are entry-level positions that are ideal for graduate candidates and for those with zero to two years of experience.
Progression within the marketing field can advance to become marketing manager and marketing director among other titles with significant salary changes to reflect experience. Despite the many companies that marketers work in, great marketers all achieve the same result.
Great marketers succeed through converting target audiences to become loyal brand consumers. To do this, marketers must equip themselves with the necessary skills and the right mindset to make great contributions to businesses and the community. BrighterBox connects the fastest-growing companies with the brightest graduates. Skip to main content. Startup Life. Denna S. Thursday, March 29, What does a Marketing Executive do?
Content marketing Content marketing involves the creation and sharing of online material. Search marketing Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:. Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role.
Graduates are likely to join a small- and medium-sized enterprise SME as an executive. At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators. The majority of marketing-specific graduate schemes will also hire graduates into an executive role.
The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click PPC and programmatic advertising.
As such having a familiarity with and knowledge of digital and online marketing methods is beneficial. Opportunities for promotion are excellent — normally into senior marketing roles, such as senior marketing executive, marketing manager or marketing director.
Executives can also move to more specialised roles such as SEO manager, PPC pay-per-click manager or digital content manager. More job descriptions for other marketing job roles can be found here. There are many industries in which organisations will need to promote their products or services to an audiences. These can be in either the public or private sectors, or for charities.
Marketing executives can work at dedicated marketing agencies, where work will be done for external clients, or at in-house marketing departments within larger organisations. Job growth. What's it like to be a Marketing Executive? Tasks and duties Developing and overseeing marketing campaigns, including search, email, online and experiential events.
Creating and distributing marketing collateral. Conducting market research activities. Copywriting and proofreading. Managing subscriber databases. Data entry and analysis. Reporting on key metrics. Social media planning and management. Attending client meetings, including taking briefs and incorporating feedback. Supporting the Marketing Manager and Director with campaigns. Read less. Hi there ,. What can I earn as a Marketing Executive? Did you find this helpful? Marketing Executive.
What is working as a Marketing Executive Like? The following activities and responsibilities are generally included in a Marketing Executive job description: Preparing press releases and publicity materials and attending press events Evaluating campaign performance and data analytics Liaising with frontend and backend departments to promote programs and campaigns Working closely with junior marketing assistants and coordinators Website and social media platform content update and content writing Organising events, exhibitions and promotional activities Ensuring marketing plans are executed according to the project timeline Conducting competition research and market analysis to identify the target audience.
Bachelor degree holder or above with 1 year of relevant experience Organised, meticulous, results-oriented and can handle stress and tight deadlines Ability to multi-task and prioritize tasks in a fast-moving environment Possess great communication skills, creative, resourceful and a team player Excellent written and verbal English Able to work long or irregular hours when required for events.
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