According to this study, published on September 17, , of the eight mid-block treatment sites some sign faces were in close proximity to one another so were grouped , collision frequency actually decreased significantly in a large majority of the sites. In the collision frequency in the comparison sites, there are similar findings where collisions increased at only one site.
This is a terrible distortion of the truth, and a distortion that puts human lives at risk. According to what conclusive study? Although Meslin dismisses the inconclusive data on collisions, it is this research, in fact, that is important. The researchers themselves write that they cannot conclude that collisions increase because of billboards. While Meslin claims what is needed is a ban on outdoor digital advertising, there is no acknowledgement of the extent of immense regulation of the industry at present.
The proliferation of billboards in poor communities is a practice that contributes to social and racial oppression. The billboard problem is especially bad in Utah. No state allows more outdoor advertising per capita than Utah, which ranks 30th in population and sixth in total billboards. Much of this is due to billboard-friendly legislation. In Utah, billboards are classified as personal property, which makes them especially costly for governments to remove.
In Utah, billboards must be bought out for the full price of the expected revenue stream plus additional cost to the reputation of billboard companies. Utah cities are also required to remove any structures, including trees, which might block the view of a billboard. Governor Herbert has reportedly received tens of thousands of dollars in donations from ROA.
I visited the city in and marveled at magnificent street compositions and vast murals that transformed many public places into outdoor art galleries. Closer to home, the states Maine, Vermont, Hawaii and Alaska have cleared the way by successfully enacting full bans on outdoor advertising. These are states that attract tourists seeking refuge in natural landscapes and an escape from exactly what billboards represent. This means far more than simply tearing down billboards.
That was always a bit sad to see. It was also instructive: tearing down ads helped uncover previously hidden inequality within the city, exposing favelas that had previously been blocked by billboards. Without the perma-glow of advertising, people were forced to confront public space in a new light. The latest and perhaps boldest attempt to un-brand public space comes from Grenoble, France, which last year became the first city in Europe to ban commercial street advertising.
This lingering transit contract is symbolic of a wider Faustian pact between advertising and cities. Advertising helps to fund some city infrastructure — such as the proposed new free WiFi booths in New York City — and in return, it insinuates itself semi-permanently into the environment. Entirely ridding a city of its advertising and truly rebalancing public space is a long process of untangling public infrastructure from private interests.
Advertising is, indeed, an important source of revenue for many cities. In the UK, cuts to public funding have made some local councils heavily reliant on it. James Murray, executive member for housing development in Islington, notes that the enormous cuts have forced the council to seek new revenue — and advertising is an important stream.
Grenoble, for its part, says it can balance its books sans billboards. The company adds that it is confident Grenoble will eventually be enticed back to advertising In , Campbell singlehandedly created sign waving , which is a unique form of outdoor advertising still used in Hawaii to get your message across to an audience. This shaped the way political candidates advertise for the future.
However not able to remain in one solid place for a period of time, sign waving still locks in the eyes of potential voters in a fast paced fashion.
To this day, people in Hawaii carry signs along highways that are created to spread awareness of chosen political viewpoints and advertise local representatives. Although Hawaii is not on board with billboard culture, they have their ways to practise advertising that will effectively reach the target they want. Especially in a political climate, people in Hawaii have no problem going out of their way to sign wave in order to get noticed and have action taken. In , Vermont bites the dust and bans billboards altogether.
A man by the name of Ted Riehle was responsible for preserving the natural beauty of the state by beginning the change that remains true today: no billboards in sight in Vermont. Riehle was the owner of Savage Island, a secluded area of Vermont, and was influential enough to persuade many people to believe that billboard advertising was only doing Vermont dirty. Riehle cleared Savage Island himself, which was a fantastical place filled with sandy beaches, clean pastures, and surrounding woodland.
He was a conservationist who enjoyed decadent conveniences and saw that the land before him should be cherished, not added to by useless materials aka billboards. Because of his popularity and influence in Vermont, Riehle was able to sway the government to prohibit the continuation of billboard advertising.
Being the vice-president of a New York based company that manufactured metal also helped his reputation. Faces like Riehle believed strongly that Vermont would benefit both financially and aesthetically by the elimination of billboards.
Over time, tourism in Vermont has increased and visitors look forward to travelling through open land and natural beauty.
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